Process Flow

Radioshack stores follows a batch process having medium variety and low volume when it comes to its products line. Batch Flow works best lots of similiar products are created with slight variances, because the items are similiar they are able to be produced within the same facility. RadioShack's customer order process takes form as make-to-stock 90% of the time where the customer is unable to request and customization of a specific product although they have the ability to choose from several similiar products. On certain products such as cellular phones and computers RadioShack offers a make-to-order process, the customer has the ability to create a custom product from scratch and hae it delivered to their home. Having both of these order processes helps to satisfy the market in which RadioShack is looking to target, that is the in and out customer as well as the innovative tech person. They fall within the disconnected line flow because they create different items within the category field which helps to satisfy the customer demand to have a unique product. There are four major factors they are market conditions,capital requirements, labor and technology. Labor is one of RadioShack's best handled factors, they currently use a program called "workbrain" in which is generates a schedule weekly based on sales, productivity of employee and hours of operation. It essentially staffs accordingly to the trends in traffic and staffs the best people at the busiest times. Radioshack has a strong focus on profit and has had it for some time, this is because you can take profit to the bank, Radioshack has put itself in a good capital position. Two of the largest issues that can affect RadioShack the greatest is Market Conditions because they must focus on every market they are in and not involve any other, now they currently have 5000 stores so this task is very time consuming. Mistakes can be made between the time and idea /product is concieved to actually stocking on the shelves. Having a marketing director that lives within the market they are serving is RadioShack's strategy to success. The other major issue is whether or not the technology needed is available to do the job at hand and whether is will be able to support future growth. Understanding the technology available and collaborating with other companies is key.
RadioShack currently offers mass customization of services. Many of the proccesses in the store are handled electronically from checking in the customer, to check order statuses to checking out. Each customer gets individual attention from beginning to end and with the help of technology we are able get a customer in and out in 5 minutes need be.

Radioshack not only offers products but offers high quality service. Each employee is trained, tested and certified in over 15 major product categories. By insuring the each employee is certified RadioShack ensures no lag time between the time the customer asks the question and the time is takes the employee to locate the correct information. They have increased the productivity of each employee. RadioShack's service performance comes from understanding its capacity and understanding that you can only produce as much as your weakest link allows, throughput time and deciding what can be down in mass production to avoid delays at time of delivery.