Operations Strategy

Radioshack is in the customer solution business. Radioshack's mission is to help customers get the most out of their technology by helping them to understand the how's and why's to technology product use. Radioshack prides itself on having the best trained and most helpful sales associates. Their business strategy is to be the most reliable in information, customer service and have solutions/products for speciality projects. To ensure that the store focus stays aligned with the strategy: employees are required to become certified and must stay up to date to be able to interact with customers. Along with this monthly store meeting are held to insure everyone is on the same page, to accompany this , meeting are held weekly for employee reviews. To insure that information is current, Radioshack utilizes their intranet dashboard to instantly send updated information to all corporate stores, along with this each of their service partners have assigned support agents to insure that information is up to date and also to offer support whenever needed. Radioshack sets itself to be a channel for any company looking to showcase new products or even for an entrepreneur with a good product or service idea. Radioshack looks to be on top of the technology within their market and above their competition. Their operations mission is to emphasize new product introduction and adapting to different customer needs quickly. Again Radioshack sets itself to be the number one location for consumers to get solutions to all of their technology issues. They have been able to train employees and maintain consistent follow up for this they have been able to consistently be ranked number one in customer satisfaction. This reliability gives them the service advantage over competitors. They have not positioned themselves to be the least expensive retailer, they have set themselves to be the one's to offer the best customer service quality in their industry. Their operations strategy involves making sure that the products are available and that they remain flexible. To handle both of these situtations Radioshack has an automated inventory replenishment system along with manager controlled order placing. They have updated their supply chain management to make sure they are able to cope with the changes in the market. To make sure that inventory is kept flexible Radioshack uses inventory management software by Retek( Oracle owned). Although Radioshack imports much of its product their entire operations are managed and controlled from the U.S. Within the retail location their focus in on customer service as they feel that this will lead to customer trust and brand equity.